{"id":1643,"date":"2018-04-02T08:48:46","date_gmt":"2018-04-02T08:48:46","guid":{"rendered":"https:\/\/bagony.com\/killgerm\/?page_id=1643"},"modified":"2018-04-02T08:48:46","modified_gmt":"2018-04-02T08:48:46","slug":"reputation-marketing","status":"publish","type":"page","link":"https:\/\/killer-press.com\/update\/reputation-marketing\/","title":{"rendered":"Reputation Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;1704&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<h2>Do successful companies and public persons (athletes, actors, TV professionals) have to worry about their reputation?<\/h2>\n<p>Not only in sports many athletes and people think that as long as you are good in what you are doing, this is what counts. Example: You are a good football (soccer) player, then your fans will follow you and clubs will reach out to you. No need to do a reputation marketing (management).<br \/>\nMaybe this was like this in the past. Nowadays the perception of a public person goes way beyond the field. Besides being a role model (more than ever) they are also a brand.<\/p>\n<p>Sport is now an entertainment business and as such athletes are celebrities (or can be).<\/p>\n<p>The answer is YES \u2013 everyone has to worry about their reputation.<\/p>\n<p>Everyone needs to make an impact on fans and followers. They need that connection with fans on social media to display their personality. Every public person has a \u201evoice\u201c. Social Media gives Celebrities and Athletes the chance to take advantages.<\/p>\n<p>Media can paint sometimes an image, what is really contrary to the real person. The wrong word, the wrong outfit or just at the wrong people around. Online Influence can either harm or advantage a person.<\/p>\n<p>Celebrities (athletes, artists, actors, TV persons) have worked very hard to get there where they are. They had to sacrifices a lot. With the right reputation management strategy they can build their credibility and build a even better fan base. The easiest way is to get help from a specialist by taking the burden of social media off of their shoulders.<\/p>\n<h2>Tip:<\/h2>\n<p>Try to take an advantage out of it. But don\u2019t confuse private activities on social media and business. Using digital marketing tools have to be absolutely business related. Everything runs together \u2013 online and real life engagement. With special Social Media tools you can show the best side of you.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_widget_sidebar sidebar_id=&#8221;right_sidebar&#8221;][\/vc_column][\/vc_row]<\/p>\n<div class=\"shariff\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkiller-press.com%2Fupdate%2Freputation-marketing%2F&text=Reputation%20Marketing\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fkiller-press.com%2Fupdate%2Freputation-marketing%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fkiller-press.com%2Fupdate%2Freputation-marketing%2F&subject=Reputation%20Marketing\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><span class=\"shariff-text\">E-Mail<\/span>&nbsp;<\/a><\/li><li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fkiller-press.com%2Fupdate%2Freputation-marketing%2F&media=https%3A%2F%2Fkiller-press.com%2Fupdate%2Fwp-content%2Fplugins%2Fshariff%2Fimages%2FdefaultHint.png&description=Reputation%20Marketing\" title=\"Bei Pinterest pinnen\" aria-label=\"Bei Pinterest pinnen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"\/><\/svg><\/span><span class=\"shariff-text\">merken<\/span>&nbsp;<\/a><\/li><\/ul><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;1704&#8243; img_size=&#8221;full&#8221;][vc_column_text] Do successful companies and public persons (athletes, actors, TV professionals) have to worry about their reputation? Not only in sports many athletes and people think that as long as you are good in what you are<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/killer-press.com\/update\/reputation-marketing\/\"> Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","footnotes":""},"class_list":["post-1643","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reputation Marketing - Killer Press Copy Update<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/killer-press.com\/update\/reputation-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;1704&#8243; img_size=&#8221;full&#8221;][vc_column_text] Do successful companies and public persons (athletes, actors, TV professionals) have to worry about their reputation? 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