About

As the daughter of Italian parents, born and raised in Bremen, she combines both worlds. The Italian sun of the south and the Hanseatic reliability of the north.
Through her parents, who founded the first and only Italian cultural association in Bremen, she was already on educational trips as a small child, translated simultaneously during language trips and later taught Italian herself in adult education. By the age of 9, she could name every museum in Venice and recite the legends of the Amalfi Coast. Teaching came naturally to her, as her mother, Dr. Anna-Maria Perrone, was one of the first lecturers in Italian and literature at the university and college in Bremen. No wonder, then, that after graduating from high school she went to Italy to study political science. During her studies she worked as a tour guide for German tour groups on the Amalfi Coast and wrote for Italian newspapers. After graduation, she flew across the pond and gained experience in the U.S., both in international fashion companies and in small start-ups. She brought this knowledge back to Germany and worked for several years in international companies. Her focus was always on communication and marketing. Lecturing and journalism constantly accompanied her on all her paths. True to her motto: "You never stop learning", Claudia Scheffler-Perrone completed various advanced training courses in marketing, journalism and project management.
In 2008, she embarked on the path to self-employment. Mainly because there were repeated calls from all sides for her to share her knowledge. She did, and successfully so. Since 2008 she has been serving clients from all over the world. At the beginning in classic marketing / PR, later with coaching and training on management level.
Due to her nature, Claudia Scheffler-Perrone is always interested in new ways and exciting new ideas. For this reason, she was already involved with social media in the early days. The start of Facebook, Instagram, YouTube and Co. This expertise and fascination, which she used for her customers, also led her to set up her own blog. Already since 2011, her blog (nonsoloamore) is successfully at home in the lifestyle and travel sector and wins prizes almost every year. All the theoretical content she teaches is based on practical experience. From 2014 she was called to the stages of various cities and associations to share her knowledge even with large groups. She is now a sought-after speaker. Whether at CEBIT, the largest fitness congress in Germany or in Italy at international events. The television often saw a competent contact person in her and called her several times to speak (NDR, RTL, Mediaset), as well as radio and finally some publishers. As co-author of three books she is also literary represented. One of them is a bestselling book and one is used at the universities.
Her love of sports led her to study the subject extensively, and since then she has been coaching not only executives, but also professional athletes all over the world.

In 2017, Claudia Scheffler-Perrone took a bold step into the world of podcasting, sharing her insights and experiences with an eager audience. Her approach to her work is deeply rooted in practical experience—she understands that theory alone doesn’t capture the nuances of real-world implementation. This hands-on knowledge, gained through years of direct involvement, is what sets her apart.

Claudia’s fascination with human psychology has driven her to continually expand her expertise. Over the years, she has pursued advanced training, culminating in her qualification as an individual psychological coach in 2020. This dedication to understanding people enriches her approach, making her guidance not only practical but profoundly insightful.

Since March 2020, Claudia has been sharing her knowledge as a freelance lecturer at Fresenius University of Applied Sciences in Hamburg. Her teaching covers a range of topics including journalistic fundamentals, media practice, sports journalism, crisis communication, storytelling, and content writing. Her students benefit from her deep well of practical experience and her dynamic teaching style.

Her commitment to supporting others extends beyond her professional work. Claudia has long been involved with charitable projects and startups, offering mentorship to many women. In 2020, she was honored to become the official ambassador for Hamburg’s Red Club, where she uses her expertise to empower and inspire women in the community.

What truly sets Claudia apart? It’s not just her extensive expertise or her impressive practical experience. It’s the way she connects with people on a profound level. Claudia has a unique ability to captivate and motivate, driven by a creative-analytical mind and an empathetic heart. Whether in her professional endeavors or personal interactions, she has a knack for making people feel understood and valued. Her passion is evident in everything she does—she approaches each challenge with conviction and enthusiasm. Claudia listens deeply, asks insightful questions, and believes wholeheartedly that everyone holds more knowledge and potential than they realize.