Looking for a Journalist?

Journalism has different faces. There are text based, voice and video. It is very important to understand how the media works, how journalists think.

Claudia Scheffler-Perrone is a journalist with more than 20 years experience. She writes for many newspapers around the globe in different areas.

You can either book the services or learn how to do it.

Some journalism basics you will learn:

Interview Sessions
Research
Presentations
journalism representations
publishing principles
Basic of Pressrelations and Journalism

Content / Article writing

Content is king is not just a simple way of saying. It is still the truth.

We develop with our clients intriguing story lines, interesting written articles that enchants the readers. It doesn’t matter if its for the website, magazine (online and print), technical papers or marketing material.

We are storyteller, we are journalists who know how to write a compelling story. How to enhance your profile and which techniques to use to build your personal or commercial story. We connect emotionally with your audience.

Media Training

You will have opportunity to practice in front of a camera. Or we focus on microphones like podcasts. We are professional journalists and hosts who are regularly in-front of a camera or mic. You will learn how to act, to perform, to answer tricky questions and how to regulate your voice and tone.
You will take control of any media interview situation after this coaching.

B2B — Social Media

Nowadays B2B is everywhere. Social Media should be part of any Marketing strategy of companies. You connect with clients, stakeholders, shareholders and your own employees. It is important to transmit your mission and vision. To create a storyline that fits to you and your business. You can control the story, the message. If you know how to do it.
We know how it works.