Communication & Crisis Communication

Objectives

Develop comprehensive communication skills.

Master crisis communication strategies.

Build resilience and adaptability in high-pressure communication scenarios.

Schedule and Structure

Morning Session (3 Hours): Communication Fundamentals

Introduction (30 min)

Welcome and icebreaker activity: “Define your communication strengths.”

Overview of workshop objectives and agenda.

Module 1: Foundations of Communication (45 min)

Elements of effective communication: clarity, tone, and purpose.

Verbal vs. non-verbal communication with examples.

Module 2: Active Listening and Empathy (45 min)

The art of listening: active vs. passive listening techniques.

Empathy exercises in communication.

Break (15 min)

Module 3: Communication Styles & Personality Types (1 hour)

Identifying and adapting to different styles (e.g., DISC model).

Interactive quiz: “What’s your communication style?”

Afternoon Session (3 Hours): Crisis Communication Strategies

Module 4: Principles of Crisis Communication (45 min)

Frameworks for handling high-stress situations.

Messaging consistency and media handling tips.

Break (15 min)

Module 5: Managing Stressful Scenarios (1 hour)

Case studies: analyze real-world communication crises.

Role-play exercises: crisis press conference simulation.

Module 6: Public and Media Relations (1 hour)

Best practices for addressing stakeholders and the public.

Building trust and credibility through transparency.

Wrap-up (30 min)

Group discussion: lessons learned and top takeaways.

Action plan: strategies for continuous communication improvement.

Post-Workshop Resources:

Crisis communication workbook.

Access to recording and key slides.

Follow-up group coaching option (optional).